NORMANI HAS opened up about the importance of incorporating black culture into her music career in a recent interview.
The singer, who’s hit track Motivation gained her high praise from fans and critics alike, spoke to Cosmopolitan about the importance of embracing black culture, which was clearly displayed in the visuals for her catchy track.
Speaking on the music video, which featured smooth dance moves and early 2000’s inspo from Jennifer Lopez, Ashanti to Beyonce, the former Fifth Harmony member said: “I told the director, ‘I want this to be as black as possible’. I was like, ‘let’s show black culture’. Why does pop music have to be so white? Why don’t we make it a little bit more me?”
At the start of the video, a young girl with a striking resemblance to Normani bops into the living room and dances along to the infamous chart show 106 & Park. This was a show that the 23-year-old said helped her feel less ‘invisible’ as a black girl who loved pop; a predominantly white led genre of music. She reminisced about watching reruns of the show to see Ciara one-two step and Lil’ Kim dominate the stage.
“Those women before me, I wanna finish what they started. I’m gonna make whatever I do black. You’ll know that I’m a black girl, even if it’s on the quote-unquote whitest record ever” she said.
Despite being on top of her game, the singer admitted it took a while to gain this level of confidence in herself and her craft. She revealed: “I’m not sure what that turning point was, but I was like, Normani is enough. You can be onstage and perform and you can be enough.”
In addition to forging her own musicial legacy, the Atlanta native was recently announced as the first ever brand ambassador for Rihanna’s Savage X Fenty lingerie line.
Taking to Instagram to share images from her first photoshoot with the brand, Normani said: “Verified I’m the first ever brand ambassador for @savagexfenty ♥️♥️♥️♥️✨ !!! I love you @badgalriri I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”
This news comes after she put on a show stopping performance at Savage X Fenty fashion show during New York Fashion Week in September.