RISING GENRE-bursting multi-hyphenate artist Lonr has released his new single “Make The Most” featuring H.E.R. 

The California-born and Cape Cod, MA-raised GRAMMY® Award-winning singer, rapper, songwriter and producer teamed up with The FADER to exclusively premiere the official music video last week.

Whatever or whoever it is that you love, make sure you make it known

Lonr

In between a tight groove and fluttering guitar, he delivers vulnerable verses before carrying an eternal pledge on the hook, “I wanna grow old with you, make the most with you, that’s the goal.”

H.E.R. offers a sweetly soulful counterpoint punctuated by delicate emotion. Meanwhile, the visual depicts tender scenes of romance between Lonr. and a female companion. However, after of moments of bliss, the story takes a very intense and topical turn…

He said: “The idea behind ‘Make The Most’ was simply that we only have one life to live, so with whatever or whoever it is that you love, make sure you make it known…make sure you chase it, because tomorrow isn’t promised.”

Lonr. introduced himself at the end of 2019 with his first-ever single, “A.M.” Inspiring the “A.M.” Challenge, the single ignited a flurry of activity on Tik Tok, with over two million user-generated videos in a short time span.

This phenomenon translated to Spotify where the song soared to the top five of the US Viral Chart and top 10 of the Global Viral Chart, alongside looks on the Most Necessary and Pop Rising playlists.

Together with follow-up track “Safe Zone,” Lonr.’s music has since tallied over 32 million total streams and counting. Garnering critical praise early on, XXL called him “multifaceted” while Elevator Magazine called him a “star in the making.”

He recently concluded a sold-out tour supporting YBN Cordae, entrancing crowds across North America. VEVO also selected him for its coveted DSCVR program. As part of the initiative, he turned up with cathartic live performances of “A.M.” and “Safe Zone” accompanied by a lone guitarist.

Now, he reveals his debut EP, Land of Nothing Real, set for release on April 24, 2020. 

Watch the video HERE.