THE CREATIVE Director of the Playmaker Group has told the Voice Online that a part of his organisations vision for artists of the future is better management of their brand, profile and portfolio.

Many deem the responsibility of how an artist presents themselves as their own personal responsibility, Ray Paul doesn’t agree.

His organisation have devised a media and PR course aimed at new and developing artists to assist them on their journey.

The course runs over four weeks in July (on Zoom) and introduces the elements of the media and PR world to artists, with pointers as to what to look out for as they start their musical journey.

Priced in order to encourage young artists, managers and creatives to come forward and increase their knowledge and skills in a very vital area of the business, the course has been devised and will be run by Paul himself, who possesses over 30 years of media experience, specialising in working with emerging talents within the spectrum of media and PR.

Paul enthused: “The current climate brings many challenges throughout the music industry, none more so than for new and emerging artists and managers. 

“Trying to navigate your way in an overcrowded market and create a distinct proposition is difficult if you aren’t aware of the media landscape.

“This course aims to bridge that gap and give participants a level of insight that has been gained from over thirty years of working in media and PR across the world.”

Enquire here: [email protected]