THE WORLD’S fastest man may have hung up his spikes but he is now excited about his next move. Usain Bolt hosted a multitude of celebrity friends recently at the official launch party for Tracks & Records – his first London restaurant.
Tracks & Records UK will be the first of the brand’s eateries launched outside of Jamaica, where sites in Kingston, Ocho Rios and Montego Bay have been delighting customers for seven years.
The Jamaican-inspired restaurant, bar and lounge welcomed the likes of Idris Elba, Leon Bailey and Emeli Sandé, below, to name a few, who partied well into the night, sipping on rum cocktails and enjoying the unique party atmosphere with the sprint icon to celebrate his latest venture.
Offering an authentic slice of Jamaica in the heart of the capital, Tracks & Records is just a few minutes’ walk from London’s Liverpool Street station.
Bolt told Life & Style: “A lot of people are showing interest in the brand from around the world, which is good but we are not going to rush things. We want to build the brand and build it right.
“I don’t think that London has a proper Jamaican restaurant that serves our food. We try to capture the vibe as soon as you walk in. I just want to infuse the Jamaican vibe with the UK vibe.
“Those that visit, who are not from Jamaica, should feel that after they have visited Jamaica when they have left the restaurant.
“I’m regularly in London, so people will see me in the restaurant and I’ll will come by to say, ‘Hi’.”
PICTURED: Bolt, centre, with managing director of FranJam Gary Matalon, left, and best friend and manager Nugent Walker
Guests at the launch night enjoyed a real taste of Jamaica by indulging in some of Bolt’s favourite dishes such as jerk chicken and jerk pork, saltfish fritters and coconut and cassava prawns.
Signature Jamaican cocktails such as Reggae Rum Punch, Mama Breeze and Sorrel Smash were also served, all of which were carefully curated using the bar’s extensive rum collection.
Guests immersed themselves into Bolt’s world as the unique interior has been created with his style in mind – including a slick bar which features more than 100 Jamaican rums, modern wall art and exclusive Bolt memorabilia throughout.
Bolt said: “It’s great to come back and see the final results of Tracks and Records London – it’s amazing!”
Gary Matalon, managing director of franchise company FranJam, said: “After much success with our Tracks & Records restaurants in Jamaica, we’re delighted to be here with Usain to officially open Tracks & Records London.
“I believe this signifies the first time a local, home-grown Jamaican concept has evolved into becoming an international franchise and this further confirms brand Jamaica’s global potential.” And the final word goes to Bolt, a man used to giving the public what they want.
“I’m looking forward to it all and I’m excited. We’ve had a lot of people already come out and show a lot of love.
“We hope it continues as we serve up awesome Jamaican food.
“This is the first one outside Jamaica and hopefully it will do well and we can keep expanding in the UK.”