The state of the black media and film industry

Global Studio Niche on Demand launch national survey into the experiences of black British creatives

BLACK BRITISH creatives are the focus of a new survey committed to uncovering their true experiences of the media industry.

This week Global studio, Niche On Demand, has launched the State of the Black Media and Film Industry survey to understand the needs, challenges and aspirations of Black creatives.

The founders of the organisation, Sabrina Clarke and Zena Tuitt told the Voice: “Though the recent nominations and, in some cases, wins of Black talent at the RTS and BAFTA awards prove that narratives by Black talent can be successful in the mainstream, there is increased demand for more content in the UK.”

Directly hearing from black creatives about their own experiences in an unfiltered way is an unacceptable rarity and it’s with this reality in mind that Niche on Demand consider it important to provide an environment of anonymity and safety for creatives to share their views and also to build the data and insights that will get to the core of how we can improve the Black British Media and Film experience.

Survey closes June 30, 2022

Launched at the first TNB XPO – an event showcasing Black excellence and encouraging increased diversity within British film and television – the survey, which is answered anonymously, is being made available widely through various networks and the organisations website.

Niche on Demand is a studio that uses creativity and capital as a tool to enable storytelling and preserve Black history.

Founded in 2018 by Sabrina Clarke and Zena Tuitt, it has evolved into a virtual studio focused exclusively on executive producing authentic global Black stories.

The survey can be completed at The survey is available at https://www.surveymonkey.com/r/NOD_Black_MediaFilm and will close June 30 2022.

The results will be shared by Niche on Demand later in the year.

Comments Form

1 Comment

  1. | Chaka Artwell

    “Diversity” is not the solution for English television and film industry’s deliberate marginalisation and rejection of Her Majesty’s Subjects of African-heritage, as actors; actresses, writers, producers and directors.
    “Diversity” is the Marxists inspired Labour & Liberal Left-wing “class-conflict” solutionwhich is inappriopriate for skin-colour prejudice experienced by African-heritage men and women.
    The political Left refuses to acknowledge the skin-colour prejudice; discrimination and racism endured by Her Majesty’s Subjects of African-heritage cannot be reduced to a “diversity” or an “equalities” issue as the Rt Hon Harriet Harman MP’s 2010 Equalities Act has contends.
    Harriet Harman’s 2010 Equalities Act in practice prioritise middle-class feminist; LGBTQIAP+ and Caucasian-Jewish concerns as being more “equal” than skin-colour prejudice endured daily by African-heritage people in Western Caucasian European nations.
    Until the 2010 Equalities Act is repealed the marginalisation of African-heritage people will continue and England’s public institutions will continue to refer to African-heritage people by the colour of our African-skin; whilst South Asian are called South Asian, Chinese are referred to as Asian and only African-skinned men and womenare routelinely referred to by the “black” colour of our African-skin.

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