Former barrister embarks on a new design venture

As she opens a new studio entrepreneur Adaku Parker says the decision to change careers has paid off

NEW HORIZONS: Barrister turned designer Adaku Parker

There are many who might see a decision to give up a well paid job as a barrister as something of a risk.

But for barrister-turned-designer Adaku Parker the decision has paid off.

As her African wax fabric business goes from strength to strength Parker is launching a new studio in east London.

The new venture will act as the creative headquarters of her company Dovetailed London and comes after the growing popularity of the fabrics she produces.

The launch of a new studio is the latest development in a year that has seen her achieve a brimming order book and several television appearances including as a finalist on Kirstie Allsopp’s Handmade Christmas 2019.

The mum-of-three is also a popular exhibitor at major craft and sewing shows across the UK and regularly appears on the Sewing Quarter television channel where her fabrics often sell out.

And she is currently writing a groundbreaking book about sewing with African wax print fabric.

GROWING DEMAND: Parker will also host sewing workshops from the new studios

The studio will also allow the brand to grow and meet increasing demand for sewing workshops, fabrics and sewing patterns.

Parker spent almost 20 years working as a criminal barrister before becoming an accidental entrepreneur in 2016.

As a new mum she took a few textile and sewing evening classes while on maternity leave and her bespoke creations, such as bags and clothes, were in demand.

As the orders came flooding in her business was born and the 40-year-old hasn’t looked back.

She said: “What started out as a side hustle when I was on maternity leave has evolved into a fantastic flourishing business which is a celebration of African fashion and British design.

“The new Dovetailed London studio will take us to the next level in terms of stock availability, new workshops that we can host and will be a nurturing and inspiring place for me to create new patterns so customers can make unique clothes from our exquisite fabrics.”

Speaking about her love of African wax fabrics she said: “I absolutely love the bold bright colours of African wax fabric. The structured nature of the fabric makes it a dream to sew with. People are pleasantly surprised by the fit of their wax print garments and how flattering it is on the form.

“The fabric is versatile and can be used in clothes and bag making, quilting and upholstery.

She added: “The history of African wax prints is incredibly interesting. Many of the different designs and motifs, especially the older ones, have meanings and are often named after sayings, personalities or occasions. Essentially, the fabric, through the designs and motifs, tells a story.”

Marguerite Metz, senior event and exhibition coordinator for Craft Central, which owns the space that the Dovetailed London studio will be based at,  said: “At Craft Central, it is always exciting to have new people join our studios. Adaku will be a great addition to our creative community with her vibrant textiles. With our 67 studios, and with a diverse range of practices, we provide a friendly and conducive environment in which to work.”

Adaku will be holding her first African wax print fabric pop up show at Craft Central on January 25 from 10am to 6pm.

For further details please visit  www.dovetailed.co.uk

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