GUBA Enterprise, a social organisation focused on advancing and connecting Africans in the Diaspora with their home countries, has unveiled its new identity to reflect its truly pan-African nature. The organisation now has a refreshed logo and vibrant images across social media platforms, the new GUBA identity is here to stay.

As part of the brand’s rebirth, a four-week campaign was rolled out with each week dedicated to put a spotlight on one of the four pillars of the new GUBA brand, namely:

Grow – By supporting and creating  opportunities for Africans in the diaspora and back home, to grow through the advancement of entrepreneurship and  innovation for social and economic impact.

Unite – By providing an engaging network for promoting greater cultural diversity and equality,  for unity and peace for development

Build – By harnessing the resources of diaspora Africans and back home,  through public private partnerships to accelerate trade, investments, human capital development  and good sustainable governance.

Africa –Enhancing the continent through collective action for sustainable development

The ultimate aim of the new GUBA brand is to build a world class identity known for its solid support for the advancement of the African diaspora and Africa prosperity.

Dentaa Amoateng MBE, president and founder of the GUBA Enterprise, said: “We at GUBA believe that  the African Diaspora must be part of the fabric in growing, uniting and building Africa to become the continent we  aspire for , and we must collectively work together to achieve that.

“Through our new identity we will create programs and projects to help drive Africa’s sustainable transformation agenda, by working in partnership with governments, development partners , private sector corporations and civil societies in and out of Africa.”