Nike honours black players with new campaign

The company revealed the campaign at the 1,000th English national football game last night (November 14)

England's Marcus Rashford (left) and Tammy Abraham at the UEFA Euro 2020 Qualifying match at Wembley, London

NIKE HAS unveiled its latest campaign, celebrating the 93 black players that have changed the face of English football.

The campaign was revealed at the Uefa Euro 2020 qualifier against Montenegro Thursday night (November 14), which also marked the English men’s national team’s 1,000th match.

During this time, only 93 of the 1,244 footballers who’ve played for England have been black, with the first being Viv Anderson in 1978 and the most recent, Tyrone Mings.

To mark the contribution of black players including Ian Wright, Raheem Sterling, John Barnes and Ashley Cole, Nike’s “And all who follow” campaign honours the 93 men with portraits and numbers for each player.

The campaign was created by Wonderhood Studios and portraits were displayed outside and inside Wembley Stadium on the day of the match.

During the groundbreaking game, which saw England beat Montenegro 7-0, the perimeter boards displayed each players’ names in chronological order.

According to Campaign Live, after the game, a new ad was revealed which showed Anderson passing the ball to Mings – an ad which will run across press, digital and social media.

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