FASHION BOX, the group trading under the Replay brand, signed an agreement with prestigious Paris Saint-Germain football team last October to become the Official Denim Partner for the next four seasons.
An important project is born from this partnership: Replay and Paris Saint-Germain worked side by side to develop an exclusive collection that combines the Brand’s premium style with the Club’s sophisticated soul.
The capsule, consisting of 11 items, offers a unique and functional total look and attention to the details. All the garments have their dedicated logo and inserts in the team’s official colours acting like a sort of fil rouge throughout the collection.
Bottom items are proposed in two versions-always 100 per cent Replay denim. A “smoky blue”, slightly stretch and soft hand athleisure denim with elastic waistband and a tapered-relaxed fit with small turn-up for a casual look. It stands out for its contrasting 3d print with official PSG logo, the keyring in the official PSG colours and logo print inside.
The five-pocket model belongs to the Hyperflex Bio series, is made of organic cotton and recycled polyester with eco-friendly treatments that give life to three different washes: dark, medium dark and medium bright wash. It has a slim fit, is very comfortable and features a keyring in the team colours plus the logo print both inside and a tone-on-tone logo patch label.
The collection also includes three denim shirts, in authentic Replay style: two indigo denim shirts in cotton-linen, a very light shade and a medium shade, and one blue rinse indigo in 100 per cent cotton, all of them with a regular fit and featuring tone-on-tone blue buttons, double-button pockets, contrasting 3d print on chest pocket, blue rivets with side logo and a back-neck tape with the colours of the team.
The collection is also including four must-have denim jackets. Three authentic denim jackets, with a regular rider fit, work pockets and an urban mood inspired by the 1980s. They are presented in three intense indigo tones: one deep dark rinse tone with final 3D resin coating, and the other two with extreme brilliant and rich blue indigo shades. They feature tone-on-tone buttons, a blue rivet with logo and a tape with the colours of the team on the back of the collar.
As an iconic piece, the denim trenchcoat is in blue stretch “smoky blue” matt denim, with 3d print logo on the front, contrasting 3d print, blue rivet with logo and tape with the colours of the team on the back of the collar.
The collection has been unveiled as a preview in the extraordinary setting of the Parc des Princes stadium, on January 16, in the presence of Neymar JR and international celebrities, such as Joan Smalls, Lorena Rae, Shanina Shaik, Baptiste Giabiconi, Chiara Biasi and influencers and the press.
The Paris Saint-Germain capsule collection will be on sale in Replay’s retail, in selected wholesale accounts and online www.replayjeans.com channels and on the PSG sales network.