LVMH HAS partnered with Rihanna to create a new luxury Maison that will be based in Paris.
The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.
Speaking on the launch, Rihanna said: “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.
“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Bernard Arnault, Chairman and CEO of LVMH, added: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
The singer and entrepreneur’s new fashion brand sees her make history as the first woman of colour to run a brand under LVMH and the first new brand in over 20 years since LMVH launched Christian Lacroix in 1987. The label will join around 70 brands already in the group, including Louis Vuitton, Christian Dior, and Givenchy.
The Bajan singer’s empire also includes her cosmetic brand Fenty Beauty, which reached nearly 500 million euros (£431 million) in sales by the end of 2018, BBC reports. Rihanna also launched her own Savage X Fenty lingerie line in 2018.