IMAGINE A car that uses software that allows ‘music to react to the way the car is being driven’. That’s exactly what has music icon will.i.am excited following the announcement of his partnership with Mercedes-AMG.

The feat has been recognised via the first of its kind, state of the art technology, MBUX SOUND DRIVE – ‘a ground-breaking interactive music experience’.

The technology is said to create a harmonious relationship between motion and melody, turning the car into a virtual musical instrument, 

Utilising a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics – such as recuperation, acceleration, steering, and braking – and converts them into musical expressions, allowing the driver to ‘compose’ in real-time.

Creative artist, innovator and entrepreneur, will.i.am enthused: “Imagine a world where your car can become an instrument creating musical journeys. MBUX SOUND DRIVE enhances driving and sound technology, letting motorists reshape music just by driving. 

“I’m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBUX SOUND DRIVE is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.”

Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, added: “At Mercedes-Benz, we want digital innovation to bring a smile to our customers’ faces through exciting new features that make a real difference to every journey. With MBUX SOUND DRIVE, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive.”

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