‘LAWRENCE’, An interactive urban drama which uses mobile tech to steer vulnerable young people away from a life of crime, had it’s premiere in central London last night.
The groundbreaking film, written by Warner Brothers/Netflix screenwriter Jayson Rothwell, was directed by former Top Boy star Dr. Ashley Chin who said he felt compelled to get involved with the project due to it being an ‘unrivaled concept’.
Available to download for free on Google Play and Apple via the It’s On You Entertainment App, Lawrence’s innovative tech features emerge as he tries to navigate increasingly dangerous, real-life situations in a gritty urban setting.
Character bio’s and exclusive tracks from the latest artists are unlocked as players’ choices decide Lawrence’s fate as he considers selling drugs. Graphic scenes reveal how one wrong decision can have fatal consequences, and so educates teens via the digital world so familiar to them.
At the premiere, audience members dived into the experience of being able to make critical decisions for the college student featured in the gritty drama, as he desperately tried to balance his dreams of becoming a rapper with his urgent need for fast money and the temptation towards the criminal underworld.
Lawrence is the brainchild of It’s On You Entertainment founder Luke Cato, a 2023 BAME50 Tech winner.
Permanently excluded from school, witnessing a murder and arrested several times as a teenager in Handsworth, Birmingham, Luke has not only turned his own life around but is empowering young people to choose the right path.
The executive producer of Lawrence, Cato enthused: “We’re proud to have created a compelling, immersive urban drama which educates at risk young people by using the mobile tech they carry in their pockets, not text books.
“Due to the urgent nature of the subject matter, we’ve decided to offer free downloads to make Lawrence as accessible as possible to those who need help.
“I have personal experience of facing pressure from negative influences and believe the narrative led-genre of interactive films we’re creating will revolutionise the way vulnerable young adults are educated about the consequences of their actions.”
Chin said: “I decided to get involved with making this important film because it’s an unrivalled concept which deserves to have a massive social impact.
“There was a real buzz at the premiere because choosing the course of the narrative created a unique immersive experience for the audience, and that feeling will be matched by App viewers who’ll be inspired to apply the vital learnings into their own lives.”
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