“IT’S FINALLY here. The moment most musicians dream of when they’re a child.” That’s how alternative indie pop artist Rachel Chinouriri feels about the release of her debut album, slated for May this year.
Entitled, ‘What A Devastating Turn Of Events’, Chinouriri’s project is a culmination of the experiences, challenges and joys of Chinouriri’s life so far, explored through the prism of musical stylings honed through years of experimentation and creation.
Ever-eclectic and brutally honest, the album traverses life’s light and shade, the writing and sharing a healing process for Chinouriri, and she hopes, her listeners.
“I can’t believe it’s real in a way, but I’m proud of it,” Chinouriri enthused.
She added: “What A Devastating Turn Of Events should feel like discovering a personal journey of all the hardship and struggles that have ultimately made me the person I am today. I was lost when I first made this album, when I felt so lost within myself but also in London.
“I was on a search to find myself and I can say I’ve managed to do that by the end of this process and have found a love for myself that I never thought was possible. I feel fortunate enough to be able to document that process and have it in physical form and sound.
“Hopefully it’ll help other people realise that it takes tough times, self accountability, betrayal and uncomfortable moments to finally get to a point of true self love. I’m more than ready for the next chapter”.
Following lead single ‘The Hills’, Rachel today shares the soaring indie pop anthem ‘Never Need Me’, a bittersweet and empowering ode to putting yourself first despite caring deeply about another person.
She shares: “I made this song with a sense of heartbreak but empowerment. It’s about taking your power back the moment you realise that helping someone is actually hurting you because they aren’t willing to change.
“Sometimes you end up enabling someone instead of actually helping them and carrying their load is tough.
“Never Need Me is the moment you wish them well but you can’t continue to harm yourself by helping them.
“It’s always a tough decision to make but once you make it, it’s a weight lifted off your shoulders for sure.”
‘Never Need Me’ comes complete with a music video directed by Jacob Erland and starring Academy Award nominated actress Florence Pugh who features as Rachel’s supportive bestie.
Of coming together to work with Rachel on the ‘Never Need Me’ video, Pugh shares: “Recently I was in LA and I was listening to a few of her songs and I thought, you know what, I’m actually going to reach out to this amazing artist and I just said ‘Thank you for making my day today’ and then she replied and was also a fan and then this idea came that I was in her music video.”
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