THIS WEEK, to mark the two-year passing of her son, actress, singer and presenter Brenda Edwards and her daughter Tanisha Artman, CEO of SBTV, brought together supporters from across the #SelfBelief community to celebrate Jamal Edwards MBE. 

Friends and family also convened to announce an update on the work of the Jamal Edwards Self Belief Trust (#JESB). 

The Notting Hill launch event took place at music restaurant venue Archer Street.

The JESB Trust is led by Founder and Chair of the Trustees, Brenda Edwards and her Executive Director, Ophelia Froud. 

They are supported by their Impact Director Jamila Brown and their Contributing Impact Director Jasmine Dotiwala. 

New Trustees announced include Dr Tessy Ojo CBE, businessman John Brennan, The Sun journalist Jane Moore, and from The Apprentice, Tim Campbell MBE. 

Brenda Edwards said: “Jamal was a pioneer, a disruptor and a force for good that opened doors and brought hope to so many. We want to create a remarkable legacy for a remarkable human by doing the same for young people across the UK and Beyond’’. 

Ophelia Froud said: “The Jamal Edwards Self Belief Trust has an ambitious vision to amplify the Self Belief of young people throughout the UK. 

“It is much needed and using my wide campaign and content experience I am excited to support Brenda in fulfilling her son’s vision in such a bold, creative and inspirational way’’. 

Tim Campbell MBE said: “Jamal was a once in a lifetime light whose sole purpose was to uplift others and help them to realise their true potential.

“Through the JESB Trust led by his amazing mother Brenda, that will live on inspiring its beneficiaries to have unwavering Self Belief.”

Jamal Edwards MBE, was a pioneering entrepreneur who spotted a gap in the market for original music content and then created an award-winning digital platform for undiscovered musicians called SBTV, on which British music stars like Ed Sheeran, Jessie J, Stormzy and Rita Ora were given early opportunities.

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