IT’S BEEN a productive couple of months for author and business woman, Winsome Duncan, whose company ‘Look Like Me Book Challenge C.I.C’, recently unveiled their groundbreaking corporate partnership with dynamic advertising platform, Clear Channel.

The ‘Look Like Me Book Challenge C.I.C.’ nurtures and encourages budding authors aged 7 – 18 years old to create acclaimed storytellers, develop eminent writers, and champion future literary excellence. 

Duncan (pictured above), who was recent;y hailed as ”Entrepreneur of the Year’ at The Southwark Business Excellence Awards, told the Voice: “We provide spaces for creative expression, narrating lived experiences of those from underrepresented and marginalised groups, particularly young people and those from Black and Minority Ethnic communities, with the broader intention of leaving an imprint of legacies within UK literature.”

The campaign, which kicks off ahead of World Book Day on March 7, will be showcased nationwide and will feature diverse books written by young authors and will be viewed at prominent locations, such as billboards, bus stops, black phone boxes, and shopping centres.  

Liz Quach, Senior Research, Insight Manager and Co-Captain of Culture Crew (ERG), said: “At Clear Channel, we have been making concerted efforts to promote diversity and inclusion both internally and in the communities in which we operate. 

“Our Culture Crew has spearheaded this exciting new partnership, recognising the need to have more diverse representation in children’s literature and leveraging our medium as a Platform for Good to support this worthwhile cause.”

Duncan added: “Our Objective is to change the narrative and reimagine the storyscape by emphasising the necessity of diverse main characters in British youth literature.”

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