Black-owned watch brand pops up in Covent Garden

Vitae London has opened a temporary store in the lead up to Christmas

POP-UP SHOP: Vitae London has opened a temporary store in Covent Garden

A BLACK-OWNED watch brand specialising in affordable luxury has opened a pop-up store in London just in time for Christmas.

With every purchase, Vitae London, founded by William Adoasi, helps support a child living in Sub-Saharan Africa through education via their partnerships with local organisations House of Wells and Pen-to-Paper Ghana.

The Covent Garden pop-up shop is open until December 22, making it well timed if you’ve left your Christmas shopping until the last minute.

And if you can’t make it down to shop in person, you don’t have to miss out. Today is the final shipping date to get your online order in time for Christmas – and you can get your gifts (for yourself or loved ones) engraved for free with the code ChristmasEngraving.

Vitae London pop-up shop details

Date: Now until December 22

Time: 10am – 8pm Monday to Saturday; 12pm – 6pm Sunday

Location: 678 Neal Street, Covent Garden, WC2H 9PJ

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