LAST WEEK the LTA launched ‘U IN? 🎾’, a rallying call-to-arms to people of all ages, sizes, cultures, and skills, to get outside and play tennis.

The campaign is fully inclusive and leads with a clear invitation to people of all backgrounds

Richard Daish, Marketing and Commercial Director, LTA

After a year where more people have picked up tennis rackets than ever before, the LTA aims to trigger a nationwide chain reaction, inspiring the public to take up tennis wherever they can, by seeing the entire world as their court.

The LTA experienced a 327 per cent increase in court bookings at the start of last summer compared to previous years, with demand continuing to grow in 2021.

The arrival of summer sparks a wave of good-feels; people wanting to get out, escape their screens, spend time with their friends, and have fun together again.

The ‘U IN? 🎾’ campaign features a high-energy thirty second film set on a lively high street – a slice of modern Britain. The film follows a frenzy of eager locals including YouTuber and entertainer, Chunkz.

Phone notifications begin to ping from all directions asking: ‘U IN? 🎾’.  It’s game on.

The campaign aims to introduce a new audience of sports fans to tennis. In addition to the launch film, the LTA will be supporting the British public with the means to play tennis anywhere and everywhere across the summer, calling upon the nation to play whenever and wherever with a new initiative called ‘Everything’s a Net’.

The campaign follows the LTA’s refreshed commitment to tennis, part of their ‘Play Your Way’ ethos which launched last summer. ‘Play Your Way’ is designed to challenge the misconceptions of tennis and instead make it an inclusive invitation to people of all abilities everywhere to pick up a racket and have some fun.

Richard Daish, Marketing and Commercial Director, LTA said, “After launching our brand platform ‘Play Your Way’ last year, ‘U, IN? 🎾’ will help accelerate LTA’s efforts to open tennis up.

“The campaign is fully inclusive and leads with a clear invitation to people of all backgrounds and skill levels, to get out there this summer and socialise again through playing tennis their way!”