RAPPER, BROADCASTER and entrepreneur Casyo ‘Krept’ Johnson and health and beauty influencer, Sasha Ellese Gilbert, today announced the launch of their new baby and children skincare brand, Nala’s Baby.
Krept exclusively told the Voice: “for me, as a young black man, to be able to bring innovation to baby skin and hair care and set a tone for honesty and change in personal care marks a moment I’m very proud of.”
The accessibly priced, naturally derived and inclusive range launches exclusively in over 400 Boots stores across the UK on June 20.
It is the one of the first British made skincare range for babies to be sold on the high street with a perfect zero rating on Think Dirty, an app dedicated to finding harmful chemicals and risks in personal care products.
The new range, scientifically developed especially for newborns upwards, includes Body Wash & Shampoo, Bubble Bath, Conditioner, Body Lotion, Nighttime Oil and Body Butter.
Using 99 per cent naturally derived ingredients the range utilises oats, coconut, hibiscus, Vitamin E, camomile, shea, aloe and lavender alongside many others.
All products are proudly dermatologist approved, paediatrician approved, cruelty free, vegan, eczema friendly, tear free, fully recyclable and made in Britain.
During the rigorous testing phase 98 per cent of parents said Nala’s Nighttime Oil left their child’s skin feeling moisturised, whilst 92 per cent said that the Body Lotion felt gentle on their child’s skin and 94 per cent of parents said Nala’s Baby Body Butter was suitable for their child’s sensitive skin.
The creation of the brand started when Sasha was pregnant with her daughter, Nala.
Growing concerned about the potential harm skincare could cause her baby, she downloaded the product rating app Think Dirty and began researching the best attainable zero rated products.
Once Nala was born, Sasha and Krept soon discovered that the construction of baby’s skin is different to that of adults, leaving them prone to dryness and skin conditions, this coupled with Nala suffering from eczema when she was born lead to the concept of Nala’s Baby being cooked up in Sasha’s own kitchen.
The launch of Nala’s Baby could not be more timely.
According to Global Data, 2022 will see children’s health and beauty products become the fastest growing sector in the UK, (where one in five children suffer from eczema), while Neilson has found that consumers are flocking to more naturally and objectively simpler Products.
Sasha says: “Nala’s Baby has been a passion project since I fell pregnant with our daughter Nala.
“When shopping for skincare products I was shocked to see that so many baby brands hadn’t ever achieved a zero score on the ingredients rating platform, Think Dirty, meaning that they were potentially harmful to sensitive skin.
“I wanted our baby to have access to naturally derived, safe and effective products and sadly finding this on the high-street was impossible.
“I began creating creams and lotions for Nala at home and saw how effective they were. With the help of a trusted manufacturer and their expert chemists, and dermatologists and paediatricians we have created a skincare range that puts naturalness at its heart and caters for all skin types and ages.
“We’re so glad that soon Nala’s Baby can finally be shared with parents and their children across the UK and hope they love it as much as we do.”
Krept added: “Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children.
“This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala’s skin.
“We wanted the range to be available to as many people and for as many skin types as possible, while bringing the magic to bath and bedtime for all families across the UK.”
Prices start from £5.50, Nala’s Baby will be available in Boots stores from June 20, when it will also be available to purchase online at www.boots.com and www.nalasbaby.com.
The Nala’s Baby website will also be the exclusive stockist of the Nala’s Baby Body Butter, priced at £6.50.
Comments Form
1 Comment
Wow I can’t wait to try this my daughter has excema and so far nothing seems to be helping so fingers crossed