ACTRESS, WRITER and director Issa Rae is investing in a tech company that aims to provide access to streaming media data that better reflects minority consumers.

Rae has taken a minority stake in Streamlytics, an L.A. based startup led by tech entrepreneur Angela Benton.

The data analytics company is the brainchild of tech pioneer Angela Benton.

The entrepreneur first rose to prominence with Black Web 2.0, a media site which focused on highlighting creatives of colour.  

She then went on to create New ME, an entrepreneurship education program that helped to accelerate minority tech owners and raised over $47 million in funding.

BENEFIT

A leader in tech diversity, Benton hopes that Streamlytics will be able to financially benefit people of colour.

The company’s first data collecting application for consumers is called “Clture” and it focuses on helping minority users own and monetise their data.

Benton also plans to sell anonymous data and analytics insights to networks, studios, producers, agencies and other creators.

In a statement, Rae revealed why she chose to support the company.

She said: “As streaming services become the standard for how people consume content and information, tools and companies like Streamlytics are necessary for transparency and consumer ownership. Angela’s drive and innovative spirit is the reason why she is a pioneer in the tech space and why I’m excited to partner with her in this endeavour.”

SUPPORT

Benton welcomed Rae’s support.

She said: “Having Issa involved as an owner is beyond exciting. Her pioneering work as both a creator and as a businesswoman creating digital-first content that has transcended the internet-only medium aligns seamlessly with our company’s core values on ownership.”

According to a 2015 Nielsen report, African Americans consume more media than any other group across all mediums.

And according to CNBC, U.S. consumers spend about $2.1 billion on streaming services monthly.