Back to Africa: Formula One legend Sir Lewis Hamilton says the continent is ‘the most important place that we have to go to’

Africa is at the top of the sport's wish list for new races, says F1 global director of race promotion Chloe Targett-Adams

DAY JOB: Lewis Hamilton in his Mercedes Photo by Peter Fox/Getty Images

AFRICA IS at the top of Formula One’s wish list for new races. F1 global director of race promotion Chloe Targett-Adams, who deals with event organisers, says the continent is key to the sport’s development.

South Africa is reported to be the most likely venue. Morocco, which hosted a race in 1958, are also early contenders.

“Africa, it’s such an important place to go back,” seven-times world champion Sir Lewis Hamilton said in a fan Q&A released by Mercedes race sponsor Petronas last year.

“At the moment F1 goes to countries and doesn’t really leave much behind if anything. F1 has to shift into being a sport that does go to place and leaves behind something that can really help the communities.

“Bringing the attention back to Africa and highlighting the beautiful place it is, I think that’s the most important place that we have to go to.”

“I completely agree with Lewis, Africa is a continent that we don’t race in, and that is just wrong,” Targett-Adams told a Blackbook online seminar.

VIEWS: Sir Lewis Hamilton

“It’s somewhere that we very much want, it’s the priority. We’ve been in talks with possible options for a few years. And we’re hoping that ultimately, we will be able to achieve a race there in the kind of near to mid-term.

“Alongside Africa, the US remains a clear strategic priority. We’ve got a great race in Austin now, where we’re looking forward to working with our promoter hopefully for some more years to come.

“But we’re looking at a second race opportunity, a destination location, and looking to build up that US race proposition. Equally Asia, we’ve made no secret of the fact that that also is a key priority.”

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