RAPPER and self-proclaimed ‘Icy girl’ Saweetie is on a roll.
The 23-year-old star burst onto the scene with her 2018 hit Icy Girl which sampled Khia’s 2001 track My Neck, My Back and further dominated the scene with the club smash My Type which catapulted her to new heights as the latest female rapper to watch.
Alongside her hit tracks, Saweetie’s style also has her fans and fashion lovers alike talking. Known for her bold hair choices, and penchant for all things ‘icy’, the Bay Area native’s style is fun, flirty and fashionable – something which inspired PrettyLittleThing to tap the star for a collection.
“The collaboration with PrettyLittleThing came about through my manager Max Gousse and the owner of PLT [PrettyLittleThing] Umar Kamani. They discussed some ideas and thought that I would be a great fit for the collab, and I’m very happy that he followed through and created this collaboration.”
The collection, which launched earlier this month, features some killer looks from sexy street-style to show-stopping, figure-hugging dresses that PrettyLittleThing say “will take your IG to the next level.”
“My favourite look would have to be the diamond dress,” says Saweetie. “It’s so sexy but yet so unique and something that definitely stands out. My real name is Diamonte, so naturally, I’m already loving that dress.”
The bold dress which bares all, is just one of the many standout looks from the rapper’s PLT collection, which also promotes body positivity and inclusivity across the board.
“The fact that PrettyLittleThing are body conscious, and that they make their dope clothes for every woman, every shape and every size is very meaningful to me. It just lets women know that they [PrettyLittleThing] care,” she says.
“I like to collaborate with brands who care about the different sizes of women because I have different sizes of women in my family and they’re all fly. So, I think it’s important that every woman is represented and that every woman has a choice to pick from.”
This is also represented through the choice of models used by the fast fashion brand. Browsing their website, you can see a range of women of all shades, shapes and sizes, and this was further reiterated at the brand’s debut New York Fashion Week Show which saw models of all creeds slay the runway.
“It’s very important for women of colour to be represented, which is why I thought that it was so dope that I was able to have my own campaign to show little girls, who are of colour, that one day they can do this too.”
“Also to be a part of a joint fashion show was a big deal, and I thank PrettyLittleThing for utilising me and taking my ideas and collaborating to make something bigger and something so historical.”
Inspiring young women is key for Saweetie. The star, who graduated from the University of Southern California, has always been an advocate for education and also empowering other women. “For me, true girl power is important,” she says.
“We saw that at the PrettyLittleThing fashion show, which included Lil Kim, Ashanti and myself. All the girls showed love, and I’m grateful for their support.”
And as summer officially comes to a close, there’s still a lot more fire to expect from hip-hop’s high maintenance queen.
“You can expect a lot of things this year. Not only am I into fashion and music but i’m already starting to get into some acting. Also, I’ve been establishing my brand Icy since a lot of people know me as the Icy girl. So just being able to perfect that, growing it and building it – I think that will be good!”