RIHANNA HAS revealed the launch date of her new venture, Fenty Skin.

The skincare line will be available exclusively online from 31 July.

Announcing the news on social media, Rihanna said: “Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!”

Those who sign up to the Fenty Skin mailing list will have access to shop the skincare products a day ahead of their general release.

In a short promotional video, Rihanna, 32, can be seen washing her face with a foaming cleanser and then applying what appears to be a toner and moisturiser.

The skincare line is the latest in the star’s non-music related projects.

Rihanna has an acclaimed lingerie line, Savage X Fenty and luxury fashion brand, Fenty.

In September 2017, she launched the award-winning makeup brand, Fenty Beauty.

Praised for its wide range of foundation shades at launch – 40 to be precise – and for especially catering to black skin, it has been credited with changing the beauty game.

And with Fenty Skin’s “the new culture of skincare” tagline, fans will be expecting Rihanna to do the same when it comes to skincare.

Despite there being very little details about the line in the public domain, supporters are ready to spend their cash.

One commenter wrote on Instagram: “Take all of my money Rihhhh!”

On Twitter, one fan wrote: “Can’t wait to wear my Fenty Savage in my Fenty makeup on my Fenty skin in my Fenty sunglasses on my Fenty furniture in my Fenty house on this Fenty Earth.”

Another said: “Sis doesn’t understand that she owns majority of my paycheck.”

And it appears that the products will be sensitive skin-friendly.

Replying to a commenter who said they hoped the line would be suitable for those with sensitive skin, Rihanna, who shared her concerns over trying new products, said: “I made this with love for my sensitive skin gang.”