RIHANNA’S LINGERIE brand Savage X Fenty is now worth up to $1billion.

The pop-star-turned-entrepreneur launched her fashion line 2018, adding to an already growing portfolio of businesses by the singer including her make-up range Fenty Beauty, and skincare line, Fenty Skin.

A recent round of Series B funding was completed for Savage X Fenty and it raised $115million (£82.7million).

The news comes just a week after the closure of Rihanna’s Fenty fashion house at Moët Hennessy Louis Vuitton (LVMH), less than two years after the collaboration was announced.

However, the groups remain in close partnership as LVMH’s stake in private equity firm L Catterton has also contributed financially to Savage X Fenty.

In a joint statement given to Women’s Wear Daily (WWD), LVMH and Rihanna said: “Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”

Other powerhouse investors in the brand include Jay-Z’s Marcy Venture Partners, Avenir Growth Capital, TriplePoint Ventures and Sunley House Capital.

In 2020, the inclusive lingerie brand saw revenue growth of over 200% and its VIP memberships have since grown to over 150%.

The brand is predicted to be a global lingerie market leader by 2025.

In the same year, the Bajan singer’s women’s activewear brand is tipped to reach $216.9 billion.

It follows the recent controversy of a picture the star posted to Instagram, where she has been slammed for cultural appropriation after wearing a religious pendant.

The award-winning singer posed topless in a post to promote her lingerie range, wearing just lilac coloured boxers.

However, she was called out by social media users for wearing a necklace that appear to depict the Hindu god Lord Ganesha.

One follower asked: “Why is she wearing a Hindu idol on a semi-nude pic?” 

While another commented: “Rihanna, wearing an Indian deity is not a fashion, it’s not a trend.”

Another wrote: “It’s about respecting Indian communities.”

Lord Ganesha is a deeply respected idol in the Hindu religion and is meant to be worshipped in temples or at home shrines.

The religious pendant can be worn as a symbol of one’s faith, but is not intended as a fashion accessory.

Rihanna has not yet responded to the controversy.